JanuaryPackages sell well in the new-year rush. Cash is excellent and everyone is pleased.
FebruaryCosts are set against that cash — more staff, a refit, more stock — because the money is in the account.
JuneThose clients are still coming in and being served, but no new money arrives from them.
SeptemberTakings look flat against last year, though the business is busier than it has ever been.
Year endNobody can say how many paid-for sessions are still owed, so nobody can say what the business actually earned.
What it actually costsA year of trading measured by cash instead of by service delivered
The money side of this is solvable with ordinary accounting discipline. The counting side is where the honest limits of this platform sit, and they are set out plainly below rather than after a demo.